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Download : 웹,트위터,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,.pptx
웹,트위터,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,경영경제,레포트
순서
Download : 웹,트위터,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,.pptx( 50 )
설명
_SLIDE_1_
`
Web 2.0 and Social Media
_SLIDE_2_
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CONTENTS
Web 2.0 and Social Media
1
Virtual Communities and Social Networking
2
Enterprise 2.0 Tools
3
4
The Future of Social Media
5
Social Media Objectives and Metrics
_SLIDE_3_
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New Model driven by web 2.0
8.1 Web 2.0 and
Social Media
과거: E-mail을 주로 사용
현재: Twitter나 Facebook을 사용
_SLIDE_4_
`
8.1 Web 2.0 and
Social Media
WHAT IS WEB 2.0
Many writers have identified characteristics that differentiate the new Web from what is calld Web 1.0.
Others maintain that the term Web 2.0 is simply an inevitable, incremental advance from earlier capabilities.
Web 1.0
Web 2.0
Static pages, HTML
Dynamic page, XML and Java
Author-controlled content
User-controlled content
Computers
Computers, cell phones, televisions, PDAs, game system, car dashboards
User view content
Users create content
Individual users
User communities
Marketing goal: influence
Bottom up
Data: single source
Data:multiple …(To be continued )
웹,트위터,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp, , 웹,트위터,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,경영경제레포트 , 웹 트위터 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp
웹,트위터,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,
레포트/경영경제
웹,트위터,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,
다.
